南美市場潛力無窮 VW將量身打造新款SUV

在VW先前宣布的「2025+戰略計畫」中,強調要在全球各地市場都能深耕成長,其中包括南美大陸。日前車廠表示將在阿根廷投資6.53億美元建立生產組裝線,預計2020年運作投產,並在此研發一款全新SUV,以供應南美洲各國市場所需。

此款全新SUV將搭載於集團MQB模組化平台之上,但會以南美洲消費者的需求來量身打造。VW乘用車執行長Herbert Diess表示,「VW將於2020年之前在南美市場推出20款新車,其中包含多款在地生產的SUV和Pickup。」據了解,VW明年初就會先在巴西導入七人座Tiguan,緊接著是一款和Golf尺碼相當的Crossover(Skoda Karoq雙生車,可能命名為Tharu)。後者將採1.4TSI動力,至於世代更新、備有汽缸間歇等節能科技的1.5TSI,也可望加入陣容,以提高產品競爭力。

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