各取所需 VW和Ford將組史上最大汽車聯盟

今年6月,VW和Ford簽署合作備忘錄,準備從商用車的領域展開共同研發計畫。而近日根據美國底特律當地媒體報導,這項合作案未來可能將擴大至乘用車領域,畢竟這會是個雙贏局面。目前VW因柴油排汙造假事件在美國市場聲譽受創,而這裡剛好是Ford的大本營,可藉此重建品牌形象;此外,Ford也能受惠於VW領先他廠的電動車計畫,並趁機強化該廠於歐洲、拉丁美洲與中國的市佔率。

Ford近年來面臨極大考驗,獲利不如預期。去年接掌CEO的Jim Hackett,在今年4月做出「放棄傳統房車、掀背車與Coupe」的重大決定,這些車型會在2020年後陸續退出北美車市,只保留休旅、Crossover(像是Focus Active)及商用車等賣得好的車款,再配合與VW的全球合作計畫,後市相當看好。

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